Of course many of us consider listening to Gus, with his persistent demonstrable love for the game, a pleasure since he is the best and most energized play-by-play announcer on MSG radio and television, where he was a regular back-up for Knicks’ broadcasts last season. The Howard grad, who also has a bunch of side gigs including a T-Shirt and music publishing company, has been wowing them at MSG since 1994, but it has been disappointing not to hear him rise and fire on the telee this season. (Why is that?)
I actually have a number of businesses I’m trying to mushroom off my career. A T-shirt company called Rise and Fire. They are sold on the Big Ten Network site and on my Web site (gujo.tv). I also am in the music publishing business where we put together the Gus Tones. I have some other things that are coming out later on. I like the business aspect. I like the fact that my bosses and the corporations that I work for don’t have a problem with me trying to hustle on my own, on the side. And that’s why I have so many jobs. My father used to say, it’s not your main job that gets you over the hump. It’s that hustle job. So I’m trying to take advantage of all opportunities. Create a business and pursue it and hopefully things will pan out.
For those who can’t get enough of his phraseology, you can visit fan created Gus Johnson sound board where the announcer drops verbal buckets of some of his most notable and recognizable phrases and calls which you can mix and match. Actually, you could end up spending a lot of time pretending to be a DJ with this sound board. It’s cool, but those writers thinking of converting it into a sex toy to warm up their honey need to get a grip and a little Barry White and Roberta Flack instead.
Yeah, I know, Gus has his greatest hits too. Enjoy.