Brilliant. Talk about a tongue in cheek lashing. I love it; Lebron James latest commercial addressing public response to him and his move to Miami.
LeBron continues to rewrite the rules for sports stars and celebrities controlling their images and brand. After his public declaration that he was moving to warmer environs to play winning ball with friends, LeBron faced an over-the-top backlash for everything from his decision to leave Cleveland to his statement that race played a role in the reaction to his decision. LeBron even faced criticism form Hall of Famers. like Charles Barkley and Michael Jordan, who benefitted from playing with great players and showed no understanding of the new power players have in free agency and clearly ignored the power they exerted in influencing who they played with. Although, those who pay attention to this stuff know that public reaction to LeBron would change once he started winning and that the prominent negativism was overstated because LeBron remains one of the most popular in the world, no one was sure how LeBron would react beyond playing his game. He is now showing us what makes him a winning person and personality without totally compromising who he is as a person.
In his most recent installment of his “Just Do It” commercials, LeBron puts the onus back on the public by asking them what he should have done, while slyly indicating that he is not going to be overly influenced by the many many opinions of those who want to shape him for themselves — the many who want him to be who they want him to be. With some self-defacing humor (he poses as a bad actor on Miami Vice, a poet borrowing from Maya Angelou, and a truck operator destroying a court), he takes a crack at both Charles Barkley and Michael Jordan.
He responds to Charles Barkley who used the word “punk” (but later sort of retracted) in describing LeBron’s move to Miami by reminding Charles of a couple of his numerous missteps including his propensity for playing the game overweight and responding to public criticism of him by declaring he was not a role model. He also took a sly swing a Michael Jordan who was criticized for a Hall of Fame speech which some talking heads claimed would ruin Jordan’s legacy. He asks Michael and the viewer should he really believe those who claim that his legacy would be negatively impactedby his decision to play with Wade and Bosh. Should Michael believe that his Hall of Fame speech will change his legacy?
LeBron really doesn’t want to know the answer. He wants you to know that everybody has an opinion. He wants you to know that everybody has an opinion that is suited for themselves. He wants you to know that he supports and listens to his friends who are far more likely to have his interest at heart than you are. He wants Charles and Michael to know that they can kiss his ass because they are hypocritical for claiming that his legacy will be impacted by anything other than his performance on the pine. He wants you to know that he will continue to be his own person and to have fun and to sell shoes and to just do what he does. He wants you to know that he has been doing this for a long time and he is doing this for himself first, but you are welcome to come along for the ride even with your baggage of opinions meant to hurt him.
This is great. I give it four slam dunks. Just to think that if Walsh and company had spent as much time building a team as they did dumping cap space, his kiss my ass New York attitude would have been playing in New York 41 plus times a year.
Hey Steady, Prince and DLT, what do you think?